presents
From Milan
to the heart
of the world
JJust ask someone from Milan what the Camparino is. What you’ll get as an answer is a detailed story about the Milanese traditions that feature couples coming out of Sunday mass at the Duomo, tourists looking for a moment of peace, and white-collar workers in their suit and tie from the part of Milan that never stops working. Life stories that intertwine with history as it progresses.
was created in
the first individual who was actually born inside the Galleria Vittorio Emanuele II, the heart of Milan. Campari himself and the Galleria were tied by an unbreakable bond since the very first moment. The Camparino wasn’t created to stay still. It was created to run. It dropped into the heart of the city like a meteorite, and set about to disrupt the very concept of a café, thus becoming the pillar of the aperitivo fashion. The typical destination for artists on the run-up to becoming celebrities.
Indeed, the Camparino soon became the meeting point for artists and writers alike, including librettist Arrigo Boito and the founder of the Futurist Movement, the early twentieth-century Italian avant-garde, Tommaso Marinetti, as well as the most important members of the bohemian Scapigliatura movement, a group of totally unconventional guys both in terms of writing and spirit.
And even today you can grasp that artistic spirit in every corner of the Camparino, a true wealth of style and details that fills your eyes to the point of overflowing:
the Art Nouveau of the Bar di Passo, the unstoppable flow of visual cues, artistic elements, floral mosaics, a tennis game between awe and surprise, the Sala Spiritello, a temple of the new mixology overhanging the Galleria, as well as an elegant guardian to the original Leonetto Cappiello masterpiece. The unmistakable icon of Campari, the Spiritello welcomes guests at the top of the stairs, and invites them to discover how a great cocktail can perfectly pair with a dish of its own.
The Camparino seems to live under the spell of a constantly evolving identity, the navel of a city that never stops, always in search of a revolution that starts from the bottom, literally. Indeed, it’s at the bottom, away from prying eyes, that the avant-gardist drive is still in ferment, pushing towards the creation of something new. Indeed, it’s in the old basement warehouse, right in the “stomach” of the Galleria, where the kitchens are, that the
Campari
A room that’s an inaccessible treasure trove, not the back of a store, but a true gem, hidden just like Gaspare Campari meant it to be, a laboratory where one can still experiment with elixirs and fine-tune his unique recipes to this day.
The Camparino is a treasure chest that elevates the value of its name and spirit, a privileged observation point for a city and the evolution of its customs. It’s like a cursor moving along a time line, unstoppably running since the invention of Campari Seltz – a cocktail that was born here and still remains the symbol of the venue.
the crossroads of the world.