Our Story

Origins of Campari

In 1860, liquorist Gaspare Campari invented the striking red aperitif: the secret recipe still keeps the name of its original creator.

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1860

Gaspare creates the striking red aperitif

1904

Openining of Campari's first plant in Sesto San Giovanni

1915

Pillar of Italian Aperitivo “Camparino” bar opens in Galleria Vittorio Emanuele II in downtown Milan

Building a Brand

Hohenstein, Dudovich, Depero, Cappiello… The greatest artists of the period have given their contribution to the brand describing the soul of Campari with their artworks.

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1900, 10’s, 20’s

First art manifestoes to shape Campari’s identity, such as “The Spiritello” by Leonetto Cappiello

'40s, '50s, '60s

Strong bond with arts culminates in 1964 with Bruno Munari producing the manifesto “Graphic Declination of the name Campari”

1984

Great Italian director Federico Fellini shoots his very first short film commercial for Campari

'90s

Ugo Nespolo creates a Campari manifesto inspired by the 1990 FIFA World Cup that was held in Italy

The Turning Point

In 1995, Campari conducts its first acquisition, which marks the beginning of the group’s growth strategy combining 50% organic and 50% external growth. Since then, each new brand joined in with its own unique story to tell.

1995
The First Acquisition

The First Acquisition

1999
1999 The Acquisition of CINZANO

The Acquisition of CINZANO

2001
Italian Stock exchange

The start of the new millennium is marked by three big events for the company: The Listing on the Italian Stock exchange, the launch of the Campari Calendar and SKYY Vodka’s deal.

2001

The Campari Calendar is Launched

2001

The Acquisition of Skyy

2003
2003 The Acquisition of APEROL

The Acquisition of APEROL

2006
2006 The Acquisition of GLEN GRANT

The Acquisition of GLEN GRANT

2009
2009 The Acquisition of WILD TURKEY

The Acquisition of WILD TURKEY

2009
2009 The Acquisition of ESPOLON

The Acquisition of ESPOLON

2010
2010 The Acquisition of FRANGELICO

The Acquisition of FRANGELICO

2012
2012 The Acquisition of APPLETON ESTATE

The Acquisition of APPLETON ESTATE

2014
2014 The Acquisition of AVERNA

The Acquisition of AVERNA

2014
2014 The Acquisition of BRAULIO

The Acquisition of BRAULIO

2014
2014 The Acquisition of GRAND MARNIER

The Acquisition of GRAND MARNIER

2017
2017 The Acquisition of BULLDOG GIN

The Acquisition of BULLDOG GIN