We unlock
human connections
INTEGRITY
Integrity means doing what’s right and acting with fairness, respect, honesty, and consistency in every interaction.
It’s a daily commitment that shapes how we work, lead, and earn trust.
It’s because we act with integrity that we’re proud of what we do — and proud to be recognized for it. It’s the compass that guides our decisions, defines our reputation, and allows us to show up with purpose, every time, everywhere.
Passion
Passion is what sets us apart. It’s visible in every brand we build and every experience we create.
It’s true, authentic, and unmistakably grounded in our Italian heritage — and that’s what makes it really uplifting.
We bring energy, creativity, and heart to everything we do. We go beyond expectations because when we do things with passion, we deliver and inspire.
PRAGMATISM
We approach opportunities and challenges with a practical mindset and a focus on what works best.
Inspired by our Italian heritage, pragmatism blends craft, care, and creativity to solve problems with flair and meaning.
Our teams are empowered to collaborate closely with each other, customers, consumers, and partners, drawing strength from the Group’s collective expertise.
We value agile action: fast, intentional, and distinctive — because solving with positivity is part of who we are.
TOGETHER
We believe in the power of acting together — across cultures, borders, and teams.
It’s what unites Camparistas, partners, and customers around the world in a shared purpose and progress.
Our passion for connection fuels our work, our growth, and our celebrations of every achievement.
We listen, support, and build meaningful bonds — because together is how we lead, and how we thrive.
Code of Ethics
The Company’s Code of Ethics, approved by the Davide Campari-Milano S.p.A. Board of Directors on 26 February 2004 and amended on 18 March 2009, 12 March 2012, 11 November 2015 and 8 May 2018 thereafter, defines mission and values on which the company is founded, by specifying the responsibilities the Company has accepted with respect to its own people and the third parties.