Simon Hunt joined Campari Group as Chief Executive Officer in January 2025.
Simon is an industry veteran with over 30 years of experience in the spirits industry across international markets. He has an extensive and proven track record in managing premium spirits companies as well as building and scaling premium iconic brands globally.
He began his career at Diageo, where he held various managerial positions in global and local marketing and sales, including Vice President of Smirnoff Global Marketing. He then joined Allied Domecq as Senior Vice President of Global Innovation and Executive Vice President of Marketing North America, before moving into Pernod Ricard as Chief Executive Officer & President of Malibu-Kahlua International.
Thereafter, he spent 14 years at William Grant&Sons, holding various roles of increasing responsibilities including President & Managing Director of North America, Chief Commercial Officer, and, finally, he was appointed Chief Executive Officer from 2016 to 2020.
Following two years as strategic advisor to Chief Executives and Executive Boards of premium spirits companies, in 2022 he was appointed Chief Executive Officer of Catalyst Spirits, a global spirits incubator, leading the company's strategic initiatives and innovation in ‘digitally native’ premium spirits brands.
Simon Hunt is a dual citizen of Australia and the United Kingdom. He graduated from the London School of Economics and London Business School and has furthered his education with executive programs at Harvard Law School, INSEAD Singapore, and Wharton USA.
Francesco Mele joined Campari Group as Chief Financial Officer in 2025.
Francesco brings extensive finance leadership experience. He began his career in 1996, holding senior leadership roles in investment banking divisions at Nomura and Goldman Sachs, where he first worked with Campari Group as an advisor during the Aperol acquisition in 2003.
In 2016, Francesco joined Monte dei Paschi di Siena Bank, leading its recapitalization phase, and later moved to Illimity Bank to serve as Chief Financial Officer.
In 2022, he has been appointed Chief Investment Officer of Cassa Depositi e Prestiti (“CDP”), Italy’s national promotional bank, financing strategic infrastructure, innovation, public services, and supporting economic development through long-term investments and partnerships with public and private entities. In addition, he was CEO of CDP Equity, the wholly owned investment holding company of CDP.
Francesco Mele was born in Italy and holds a degree in Business Administration from Luigi Bocconi University in Milan, where he graduated with honours.
Starting from January 2018, Fabio Di Fede holds the position of Chief Legal and M&A Officer and also the position of secretary of the board.
He began his career at Ernst & Young in Monaco and then joined Campari Group in 1999 as International Legal Counsel to become Business Development Manager in 2003. He then joined Campari International in 2008 to take the Market Development Director role, quickly rising to the position of Deputy Managing Director the following year. In March 2011, Fabio was appointed Managing Director International. After serving as CEO of a family office based in Monaco, Fabio joined the Société des Produits Marnier-Lapostolle in May 2016 as Managing Director.
Fabio Di Fede was born in France where he completed a Master in International Business Law at the University of Aix-Marseille. He also graduated from the Master of Commerce Program of the University of Sydney.
Thomas Moradpour has been appointed Chief Marketing Officer and Global Head of Strategy at Campari Group.
Thomas brings 30 years of experience in driving iconic brands desirability and revenue growth through world-class marketing and innovation.
He began his career at L'Oréal, where he assumed various senior roles in marketing and sales. He then moved PepsiCo, advancing to the position of Senior Marketing Director for Pepsi USA, driving the domestic brand’s operating plans. In 2012, Thomas became Global Marketing Vice President at Carlsberg, leading the company's premiumization strategy.
In 2013, he joined LVMH, as the Global CMO of Hennessy. In 2018, Thomas was appointed President and CEO of The Glenmorangie Company. In 2023 he spearheaded a strategic initiative to enhance the adoption and impact of world-class Data & AI practices, driving Moët Hennessy profitable growth and efficiency.
Thomas Moradpour, originally of France, holds a Master’s Degree in Management from Essec Grande École.
Elena Anfosso joined Campari Group as Chief HR Officer in 2026.
Elena brings extensive leadership spanning over two decades across multinational consumer goods and healthcare companies, with a strong track record in shaping global HR strategies, leading large-scale transformations and automation initiatives, as well as driving culture change across diverse international markets.
She most recently served as Global HR Lead, Transformation at BAT, following her roles as Regional HR Director for the Americas and Europe. Prior to joining BAT, she held senior HR leadership positions at GSK Consumer Healthcare. Earlier in her career, she gained extensive business and operational experience through senior marketing and commercial roles at Novartis Consumer Healthcare, SC Johnson, and Auchan.
Elena Anfosso was born in Italy, graduated in International Politics and Economics from the University of Bari (Italy) and earned a postgraduate degree in Leadership Capability from Glasgow Caledonian University.
Liam Gohery was appointed Group Head of Global Supply Chain at Campari Group in 2023.
He joined Campari Group in 2018 as VP Supply Chain for Americas based in Toronto. After three years he moved to the company’s HQ in Milan in 2021, to head up Global Operations and Supply Chain Transformation.
Liam has over 25 years of international experience of leadership roles in the drinks industry. Prior to joining Campari Group, Liam worked in PepsiCo, where he held many different Supply Chain and Operations assignments including Site Leadership to Headquarter leadership roles in Supply Chain and finally Business Transformation Leadership role for the PepsiCo Concentrate division.
Liam Gohery was born in Ireland and holds a BSc in Applied Biochemical Sciences from the University of Ulster and an MBA.
José Silva was appointed Group Head of Technology & Services at Campari Group in 2026.
He joined Campari Group in 2023 as Group Head of IT.
José began his career at Unilever in 1995, taking on increasing IT roles across Supply Chain, Finance, and Consumer Data in multiple regions. After serving as Chief Information Officer for Mexico in 2009 and Chief Information Officer for North America in 2011, he moved to the UK in 2014, focusing on Marketing Transformation, and became Vice President IT Strategy, Shared & People Services in 2017.
In 2018, he joined Barilla as Group Chief Information Officer, leading the company’s global technology strategy and IT transformation.
José Silva was born in Balcarce, Argentina and holds a Master's Degree in Technology Business Systems at the Universidad de Belgrano, Argentina, and an MBA at the Fundação Dom Cabral, Brazil.
Patrick Piana was appointed Managing Director of Europe at Campari Group in 2024.
He joined Campari Group in 2021 as Group Head of Commercial Capabilities.
Patrick brings 30+ years of international experience in premium beverage alcohol. His earlier career includes various marketing and strategy positions at Philip Morris, Moët Hennessy, Pernod Ricard, and Rémy Cointreau. He was also CEO of Fratelli Branca Distillerie before joining Campari.
Patrick holds a Master’s degree in Economics & Management from Université Paris Nanterre and a Postgraduate diploma in Strategy & Marketing from Université Paris-Dauphine complemented by an INSEAD AMP.
Matthijs Kramer was appointed Managing Director Developing Markets at Campari Group in 2026.
During his 17 years at Campari Group, Matthijs held several international leadership roles with growing responsibilities. He joined the Group in the corporate Business Development department and subsequently covered the roles of Regional Manager UK & Scandinavia and Director Global Travel Retail. In 2013, Matthijs was appointed Managing Director Switzerland. In 2015, he became Managing Director Germany until 2019, when he assumed the role of Managing Director Italian Market. In 2024, he was appointed Managing Director Asia Pacific.
Matthijs Kramer was born in The Netherlands where he graduated from the Vrije Universiteit Amsterdam with a Master’s degree in Business Administration.
Ugo Fiorenzo was appointed Managing Director North America at Campari Group in 2026.
He started his career in Birra Peroni covering several marketing and sales positions including Trade Marketing Manager. He later moved to SABMiller, where he took the role of Trade Marketing Director, leading the Eastern European region.
In 2005, Ugo joined Campari Group as Trade Marketing Director Italy and then holding multiple leadership positions within the company. In 2013 moved to Jamaica as Market Director. In 2015, he became Managing Director of Campari America and spearheaded the region’s growth, strengthening its position in the US to become one of the fastest growing Spirits companies. Since July 2023, Ugo has served as Managing Director Americas, overseeing the day‑to‑day operations of the Group’s largest business unit.
Recently he has been elected Chair of the Distilled Spirits Council of the United States.
Ugo Fiorenzo was born in Gaeta (Italy) and holds a degree in Economics from “La Sapienza”, University of Rome, and an AMP from IESE Business School.
Satya (Sash) Sharma was appointed Managing Director Asia Pacific & GTR at Campari Group in 2026.
Sash brings two decades of international leadership experience spanning strategy, finance, commercial development, and brand management, as well as extensive experience and a deep understanding of the Asia Pacific market.
He began his career in financial advisory and held various positions with Moore Stephens Sydney and Campbell Arnott's in Australia covering the Asia Pacific region.
In 2012, he joined William Grant & Sons where he held leadership positions in Singapore, China, and the UK. In his role as Regional Managing Director – South East Asia & Australasia, he played an instrumental role in accelerating the growth of the company’s portfolio across the wider Asia Pacific region, building strong distributor relationships, and enhancing brand equity.
In 2023, he was appointed CEO of Lark Distilling Company, where he led and executed a business turnaround, managed capital restructuring, brand repositioning, and the implementation of a global go-to-market strategy.
Satya (Sash) Sharma, was born in Fiji and is an Australian Citizen. He holds Degrees in Law and Business from the University of Technology in Sydney.