Brands

Inspired by Gaetan Picon’s grandmother’s recipe, Picon was born in 1837 and is today the aperitive by excellence which accompanies beer in the North and East of France.

The blend of Gentian and Quina bark gives Picon a unique and authentic taste offering a vibrant twist to the flavor of beer or enhancing the uniqueness of each cocktail such as the Brooklyn.

Cynar is an artichoke based bittersweet liqueur known for its versatility and distinctive flavour; its taste is enriched by an infusion of 13 herbs and plants. The name of the drink derives from Cynar scolymus, the botanical name for artichoke, as artichoke leaves lend the distinctive flavour.

The secret recipe, which has remained the same since its creation, is based on some of the natural substances found in the artichokes, including ‘cynarine’.

Created by Angelo Dalle Molle, a Venetian entrepreneur and philanthropist, Cynar was launched in Italy in 1952. Since then, the brand has grown and is now distributed internationally.

Cynar became popular in Italy thanks to the first ads (during the Italian “Carosello”) performed by the famous actor, Ernesto Calindri and the claim “Cynar, against the attrition of modern life”.

Thanks to its refreshing and herbal bittersweet features and its moderate abv (16,5%), Cynar is an ideal pre or post dinner drink, and a bartender favorite to create “pungent” and original cocktails.

Campari Soda is the single-serve aperitif with a moderate alcohol content (10%) that with its unique and incomparable flavour is the category leader is obtained through the optimal mixture of Campari and carbon dioxide.

Campari Soda was first created in 1932 and is considered the first pre-mixed drink in the world and has always been presented in its signature bottle that was designed in the ‘30s by Fortunato Depero. Its unmistakable conical shape is still today an icon of the Italian aperitivo. Campari Soda is one of the most important brands in the Group and is distributed mainly in the Italian market.

Crodino in Italy is the non-alcoholic aperitif by definition, the most consumed and  the most famous . The secret of its success is the unique and appetizing taste, obtained from an extract still produced according to the traditional recipe.

Crodino takes its name from Crodo, a small town  located in the North West of Italy, where It has been produced and bottled since 1964, the year of birth of the “Blond” Aperitif.  Since 1995 Crodino is part of Campari Group, that has renewed  Its image and communication consolidating  its strong position in the market.

The Aperol Spritz Ready to Serve cocktail is a convenient expression to pour, serve and enjoy the world-famous orange Aperitivo within seconds. 
Aperol Spritz Ready to Serve is an exceptional pre-mixed cocktail made using the highest quality ingredients, set to replicate the unmistakable bittersweet taste, refreshing carbonation and vibrant colour of Italy’s number one cocktail*. 
Featuring the unchanged and secret original Aperol recipe, each individual bottle encapsulates the unmistakable orange Italian Aperitivo and its vibrancy. Aperol Spritz Ready to Serve is 9% ABV (differences may apply according to market). It is available in packs of 3 or 4 glass bottles according to each market and as well as a single bottle. Aperol Spritz Ready to Serve should be chilled in the fridge, served in a wine glass filled with ice, garnished with a fresh orange slice.

*Source: Doxa – based on cocktail consumption in the past 3 months, overall and during the aperitif, within a list of 34 cocktails. Research conducted in April 2024 among a sample of 1,800 alcoholic cocktails drinkers in the past 3 months, aged 18-55 y.o.