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DISCOVER OUR ICONIC BRANDS

Scroll down to discover our Global, Regional and Local priorities.

Global Priority

Aperol is the perfect aperitif. Bright orange in color it has a unique bitter-sweet taste deriving from a secret recipe that has remained unchanged since its creation. An infusion of precious primary components, many herbs and roots in a perfectly balanced combination. Aperol’s strength is its low alcohol content, only 11%.

Aperol originated in 1919 in Padova, it was a product of the Barbieri Brothers who launched the revolutionary idea of an aperitif with an alcohol content of only 11 percent. From then until today the popularity of Aperol has grown continuously, thanks to its fresh and versatile taste and its capacity to be mixed with so many other drinks. Aperol entered Campari Group's portfolio in 2003 reaching new records of popularity and diffusion.

Italy, Germany, Austria

Aperol

Aperitifs
Global Priority

Campari is a contemporary and charismatic timeless classic. Its vibrant red color and unique bitter taste are the heart of every Negroni and the soul of some of the most famous cocktails around the world. Campari is a worldwide icon of Milanese style and excellence.

Italy, Argentina, United States, Germany, Brazil

Campari

Aperitifs
Global Priority

Regional Priority

Cinzano

A global Italian icon, propelled from the hills of Piedmont to a world-class brand by the entrepreneurial determination of its founding fathers, brothers Giovanni Giacomo and Carlo Stefano Cinzano.

Each drop of Cinzano Vermouth is infused with nearly three centuries of determination and willpower to achieve the very best in quality and taste.

Rosso: The original Cinzano expression. Fundamental ingredient in cocktails as well as served simply over ice with a splash of soda for an authentic aperitivo.

Germany, Italy, Russia

Cinzano Vermouth Rosso

Aperitifs
Regional Priority

Cinzano

A global Italian icon, propelled from the hills of Piedmont to a world-class brand by the entrepreneurial determination of its founding fathers, brothers Giovanni Giacomo and Carlo Stefano Cinzano.

Each drop of Cinzano Vermouth is infused with nearly three centuries of determination and willpower to achieve the very best in quality and taste.

Bianco: Cinzano Bianco’s velvety, delicate yet full aromatic profile is especially appreciated over ice as a traditional aperitivo, and in easy-mixes.

 

Germany, Italy, Russia

Cinzano Vermouth Bianco

Aperitifs
Regional Priority

A global Italian icon, propelled from the hills of Piedmont to a world-class brand by the entrepreneurial determination of its founding fathers, brothers Giovanni Giacomo and Carlo Stefano Cinzano.

Each drop of Cinzano Vermouth is infused with nearly three centuries of determination and willpower to achieve the very best in quality and taste.

Extra Dry: With its delicate spice and Mediterranean herbal notes, Cinzano Extra Dry Vermouth can be enjoyed simply over ice or as the perfect base for many dry cocktails.

 

Germany, Italy, Russia

Cinzano Vermouth Extra dry

Aperitifs
Regional Priority

Crodino in Italy is the non-alcoholic aperitif by definition, the most consumed and  the most famous . The secret of its success is the unique and appetizing taste, obtained from an extract still produced according to the traditional recipe.

Crodino takes its name from Crodo, a small town  located in the North West of Italy, where It has been produced and bottled since 1964, the year of birth of the “Blond” Aperitif.  Since 1995 Crodino is part of Campari Group, that has renewed  Its image and communication consolidating  its strong position in the market.

Italy

Crodino

Aperitifs
Regional Priority

1757 Vermouth di Torino
This brand is a tribute to the founding year of the Casa Cinzano, when two brothers started with crafted productions in their family shop, the Bottega of Via Dora Grossa in Turin, and their legacy of quality.

1757 Vermouth di Torino GI is a handcrafted production in numbered bottles, created to be ultimate bartending companion. It presents a skillful balance of flavors only starting from whole botanicals, using traditional methods, and the unmissable ingredient: Artemisia from Piedmont.

1757 Vermouth di Torino Extra Dry: A fresh, herbal & floral bouquet, perfect to complement our Gin Portfolio in Martini cocktails.

Italy, USA, UK, Spain.

1757 Vermouth di Torino Extra Dry

Aperitifs
Regional Priority

1757 Vermouth di Torino
This brand is a tribute to the founding year of the Casa Cinzano, when two brothers started with crafted productions in their family shop, the Bottega of Via Dora Grossa in Turin, and their legacy of quality.

1757 Vermouth di Torino GI is a handcrafted production in numbered bottles, created to be ultimate bartending companion. It presents a skillful balance of flavors only starting from whole botanicals, using traditional methods, and the unmissable ingredient: Artemisia from Piedmont.

1757 Vermouth di Torino Rosso: A must for classic cocktails. A complex, yet balanced taste, to perfectly complement Campari in Negroni.

Italy, USA, UK, Spain

1757 Vermouth di Torino Rosso

Aperitifs
Regional Priority

Local Priority

Campari Soda is the single-serve aperitif with a moderate alcohol content (10%) that with its unique and incomparable flavour is the category leader is obtained through the optimal mixture of Campari and carbon dioxide.

Campari Soda was first created in 1932 and is considered the first pre-mixed drink in the world and has always been presented in its signature bottle that was designed in the ‘30s by Fortunato Depero. Its unmistakable conical shape is still today an icon of the Italian aperitivo. Campari Soda is one of the most important brands in the Group and is distributed mainly in the Italian market.

Italy

Campari Soda

Aperitifs
Local Priority