Milan, 14 October 2021

Campari Group is the first Italian company to join the Unstereotype Alliance, a thought and action platform with the mission to eradicate harmful stereotypes in media and advertising content, convened by UN Women and leveraging the UN's global reach of 193 member states.

Joining Unstereotype Alliance is a very meaningful step to further strengthen Campari Group’s commitment to Sustainable Development Goal #5, advancing gender equality and the empowerment of women while dismantling all harmful stereotypes in the pursuit of a truly equal world.

Within this partnership, Campari Group not only commits to the fight against gender discrimination and inequality, but also joins forces with 184 other members globally set out to influence culture and society in a positive way by challenging biased attitudes.

In 2020 Campari Group has declared a new global strategy to further foster diversity, equity and inclusion in the company workplace.

This collaboration is a further step within our global strategy promoting diversity, equity and inclusion, a real commitment towards Camparistas, our business partners and the communities of the countries where we operate. Partnering with Unstereotype Alliance means having access to unique knowledge sharing, precious learning tools and best practices that will support us pursue this ambitious goal” comments Aldo Davoli, Global Public Affairs & Sustainability Sr. Director in Campari Group.

Stereotypes are around us, entrenched in everyday life and culture, and when unchallenged they feed discrimination and give a false representation of reality. At Campari Group, we aim to build brands that resonate with consumers and reflect, realistically, the multiple dimensions that compose the individual, to foster a more authentic representation of things and do our part to generate positive change. We are glad to join Unstereotype Alliance to give our contribution to conceive compelling and balanced advertising, share practices with the other members and learn and progress, stronger, together” states Julka Villa, Managing Director Spirits in Campari Group.


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About Campari Group

Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities. Global Priorities, the Group’s key focus, include Aperol, Appleton Estate, Campari, SKYY, Wild Turkey e Grand Marnier. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. The Group’s growth strategy aims to combine organic growth through strong brand building and external growth via selective acquisitions of brands and businesses. 
Headquartered in Sesto San Giovanni, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries. The Group employs approximately 4,000 people.  The shares of the parent company, Davide Campari-Milano N.V. (Reuters CPRI.MI - Bloomberg CPR IM), have been listed on the Italian Stock Exchange since 2001
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About The Unstereotype Alliance

The Unstereotype Alliance seeks to eradicate harmful stereotypes from advertising and media to help create a more equal world. Convened by UN Women, the Alliance collectively acts to empower people in all their diversity (including gender, race, class, age, ability, ethnicity, religion, and sexuality) by using advertising as a force for good to drive positive change all over the world.


For Further information

Corporate Communications        
Enrico Bocedi    Tel. +39 02 6225 680    Email:

Maria Scuto    Tel. +39 02 6225548    Email: