SKYY Vodka wins Impact's “Hot Brand” award for 9th consecutive year
San Francisco, CA, March 4, 2004 - SKYY Vodka, the flagship product of Skyy Spirits, LLC, announced today its ninth consecutive “Hot Brand” award from the leading spirits industry publication Impact. The award will be presented at the 61st Annual Wine and Spirits Wholesaler Association Convention in Las Vegas on April 27, 2004. SKYY is the longest consecutive winner with current ‘Hot Brand’ status and the fastest growing super premium vodka in the industry. (Impact 2002-2003) “2003 was an exciting year for Skyy Spirits with the launch of three new flavored vodkas and new award-winning packaging. To win nine consecutive years and be recognized by your peers is an honor. We hope it’s a testament to Skyy Spirits’ ability to deliver a product with proven exceptional quality and leading-edge marketing support,” said Anthony Foglio, president and CEO, Skyy Spirits.
The Impact ‘Hot Brand’ Award recognizes brands and companies over 200,000 (9 liter) case equivalent depletions in the spirits categories, as well as beer and wine that exemplify a high growth pattern with one of three specific criteria:
- At least 20% growth from 2002-2003
- Double digit growth over the past three years
- Or a new brand that performed so well in 2003 they merit ‘Hot Brand’ status.
For the past twelve years, SKYY has experienced double-digit growth and is the leading domestic super-premium vodka brand in the United States. The 2003 “Hot Brand” recognition immediately follows the roll out of SKYY Melon and SKYY Sport. “SKYY is very excited about receiving the award and looks forward to another ground-breaking year with a variety of new innovative offerings with great tastes,” added Vice President Marketing, Paul Fuegner