Skyy Vodak wins impact's 'Hot Brand' award
SKYY Vodka, the flagship product of Skyy Spirits, LLC, announced today its tenth consecutive “Hot Brand” award from the leading spirits industry publication Impact. The award will be presented at the 62nd Annual Wine and Spirits Wholesaler Association Convention in Orlando on April 11, 2005. SKYY is the longest consecutive vodka winner and one the fastest growing super-premium vodkas in the industry.
“2004 was an exciting year for Skyy Spirits with the launch of SKYY Melon and SKYY Orange, the best flavor launches to date. To win Hot Brand ten consecutive years in a row demonstrates that our peers recognize our commitment to quality, innovation and style. We aim to continue to exceed expectations with exciting product and marketing plans for 2005,” said Anthony Foglio, president and CEO, Skyy Spirits.
The Impact ‘Hot Brand’ Award recognizes brands and companies over 200,000 (9 liter) case equivalent depletions in the spirits categories, as well as beer and wine that exemplify a high growth pattern with one of three specific criteria:
- At least 15% growth from 2003-2004
- Double digit growth over the past three years
- Or a new brand that performed so well in 2004 they merit ‘Hot Brand’ status.
For the past thirteen years, SKYY has experienced double-digit growth and is the leading domestic super-premium vodka brand in the United States. “SKYY is excited to celebrate our tenth year as a Hot Brand winner and to be the only vodka to achieve this. We have a great year planned for SKYY and are looking forward to more growth for SKYY and SKYY Flavors,” added Vice President Marketing, Paul Fuegner.