Building a Brand
Hohenstein, Dudovich, Depero, Cappiello…The greatest artists of the period have given their contribution to the brand describing the soul of Campari with their artworks.
- 1900, 10’s, 20’s
- '40s, '50s, '60s
First art manifestoes to shape Campari’s identity, such as “The Spiritello” by Leonetto Cappiello
Strong bond with arts culminates in 1964 with Bruno Munari producing the manifesto “Graphic Declination of the name Campari”
Great Italian director Federico Fellini shoots his very first short film commercial for Campari