Building a Brand

Hohenstein, Dudovich, Depero, Cappiello…The greatest artists of the period have given their contribution to the brand describing the soul of Campari with their artworks.

The Turning Point > < The Origins of Campari
  • 1900, 10’s, 20’s
  • '40s, '50s, '60s
  • 1984
  • 1990's

1900, 10’s, 20’s

First art manifestoes to shape Campari’s identity, such as “The Spiritello” by Leonetto Cappiello

'40s, '50s, '60s

Strong bond with arts culminates in 1964 with Bruno Munari producing the manifesto “Graphic Declination of the name Campari”


Great Italian director Federico Fellini shoots his very first short film commercial for Campari


Ugo Nepolo creates a Campari manifesto inspired by the 1990 FIFA World Cup that was held in Italy