Our Mission and Values

Our Mission: who are we and what do we do?

The Smallest BIG Company in the Spirits Industry Building iconic brands and superior financial returns, Together with inspired and passionate Camparistas.


Our Values 

  • Passion:

Passion is a defining trait of our beliefs and actions. We are passionate about our industry, our jobs and building our Brands. We are passionate team players and will go the extra mile to ensure that our customers and consumers have very positive experiences with our Brands, everyday.

  • Integrity:

We recruit, develop and reward employees that work with utmost integrity and transparency. Integrity means  being a responsible corporate citizen and treating all of our stakeholders correctly and with respect. Most importantly, it means ensuring that fairness, honesty and consistency are the hallmarks of our business transactions and the guiding light for our employees’ professional lives.

  • Pragmatism:

We encourage and reward pragmatic problem solving in all functions at all levels. We eschew bureaucracy and strongly believe in a practical approach to problem solving. Simplicity is at the heart of our actions and our unique structure enables us to take decisions as close to the customer and consumer as possible whilst benefiting from synergies and know how throughout the group.

  • Together:

“Together” is our team philosophy: it underlines both the nature of our business and the joint effort of Camparistas (including partners and customers) around the world, working with passion behind every brand or cocktail being served. Together we avoid silos, proactively breaking any cultural, organizational and geographical barriers, working cross-functionally and moving in the same direction to reach our shared dream.  

Last updated Mar 29 2018