Business areas

Campari Group business is analyzed according to the following geographical areas: regions: Americas; SEMEA (Southern Europe, Middle East and Africa(1))North, Central and Eastern Europe; Asia Pacific.

Campari Group has its direct distribution network in 20 countries, representing 90% of revenues: Italy, Austria, Belgium, Germany, Luxembourg, Russia, Switzerland, UK, Ukraine, Spain, South Africa regarding Europe and Africa; Jamaica, Mexico, United States, Argentina, Brazil, Canada, Peru in the Americas; Australia and China in the Rest of the World. In the remaining markets the Group relies upon selected local distributors.

(1) Including Global Travel Retail 


Net sales breakdown by region

Year ended 31 December (€ million) Americas SEMEA North, Central and Eastern Europe Asia Pacific Total
2018 744.7 479.8 358.9 128.3 1,711.7
2017 (2) 783.6 501.2 347.2 121.3 1,753.4
2016 726.3 532.8 343.9 123.5 1,726.5
2015 701.6 525.3 313.9 116.0 1,656.8
2014 613.9 505.3 332.5 108.2 1,560.0

  (2) 2017  restated according to IFRS 15 implementation (effective as of 1 January 2018)

 business-area-0en.jpg

 

Americas

NET SALES BREAKDOWN

Americas

KEY MARKETS

legenda_1.png 26.0% USA

legenda_2.png 5.3% Jamaica
legenda_3.png 3.2% Canada
legenda_4.png 2.8% Brazil

legenda_5.png 2.2% Mexico
legenda_6.png 3.2% Argentina
legenda_altrix.png 4.2% Other countries

KEY BRANDS

North America & Caribbean

  • SKYY
  • Wild Turkey
  • Grand Marnier
  • Appleton Estate, J.Wray, Wray&Nephew Overproof
  • Espolón 
  • Campari
  • Aperol

South America

  • Campari
  • SKYY

 

 

 

SEMEA

NET SALES BREAKDOWN

SEMEA

MARKET

legenda_1.png 20.8% Italy
legenda_altrix.png 7.2% Other countries 

KEY BRANDS

  • Campari
  • Aperol
  • Campari Soda
  • Crodino

 

 
North, Central and Eastern Europe
 

NET SALES BREAKDOWN

ncee0-en.jpg

KEY MARKETS

legenda_1.png 9.8% Germany
legenda_2.png 2.9% Russia

legenda_3.png 1.9% UK
legenda_altrix.png 6.4% Other countries

KEY BRANDS

  • Campari
  • Aperol
  • Cinzano

 

Asia Pacific

NET SALES BREAKDOWN

Asia Pacific

KEY MARKETS

legenda_1.png 5.2% Australia
legenda_altrix.png 2.3% Other countries

KEY BRANDS

  • Wild Turkey
  • Campari
  • SKYY

 

 

For further details regarding results and financial performances: go to Financial Highlights/Segment reporting

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Last updated Mar 18 2019