Gruppo Campari sells the Italian wineries Sella & Mosca and Teruzzi & Puthod

Gruppo Campari sells the Italian wineries Sella & Mosca and Teruzzi &Puthod
for € 62 million

Gruppo Campari exits the Italian still wines business



Milan, November 25, 2016-Gruppo Campari announced today the signing of an agreement for the sale of 100% of the share capital of Azienda Vinicola Tenute Sella & Mosca S.p.A. (‘Sella & Mosca’) and 100% of the share capital of Teruzzi & Puthod S.r.l. (‘Teruzzi & Puthod’) to Terra Moretti Distribuzione S.r.l., controlled by Terra Moretti Sp.A. and Simest S.p.A., and which will be participated also by N.U.O. Capital.

The overall deal consideration is equal to € 62 million on a cash free / debt free basis. The structure of the deal foresees a cash payment of € 57 million to be transferred at the closing and the remaining amount to be corresponded with a deferred payment in 4 years time guaranteed by a pledge on Teruzzi & Puthod shares, with maturing interests.

The business sold consists of the Sella & Mosca and Teruzzi & Puthod trademarks, as well as the vineyards, vinification and production plants, inventory and real estate assets.

In the fiscal year ended 31 December 2015, the two companies registered overall net sales of € 21.4 million and overall EBITDA pro-forma of approx. € 3.2 million.

The overall deal consideration corresponds to an expected multiple of 13.9 times the overall pro-forma EBITDA expected in 2016 (corresponding to approx. € 4.4 million).

The closing of the transaction is expected before the end of 2016.

Based in Sardinia, Sella & Mosca is one of the most important wineries in Italy and one of the largest estates in Europe (with 550 hectares of vineyards). It is engaged in the vinification of still and sparkling wines, with an increasing presence in premium wines segment, including red wines such as Marchese di Villamarina, Tanca Farrà, Cannonau and Terre Rare; and white wines Monteoro, Vermentino di Gallura, Terre Bianche and Torbato.

Teruzzi & Puthod is the most important winery in the San Gimignano area (Tuscany), and is a prestigious brand for Vernaccia di San Gimignano. The product range comprises premium wines including Terre di Tufi, Arcidiavolo and Peperino.

After the disposal of Sella & Mosca and Teruzzi & Puthod, which entered into Gruppo Campari’s portfolio in 2002 and 2005 respectively, Gruppo Campari completed the exit from the Italian still wines business. This commitment started in 2015 with the disposal of the Italian winery Enrico Serafino S.r.l.

Terra Moretti DISTRIBUZIONE S.r.l. is a company specialized in the distribution and sale of wines, controlled by Terra Moretti Holding.

N.U.O. Capital is an Investment Company recently promoted by the Cheng / PAO family from Hong Kong.


Bob Kunze-Concewitz, Chief Executive OfficerGruppo Campari: ‘We are very pleased to sign this transaction with Terra Moretti Distribuzione, leader in the distribution of premium wines, and a perfect fit for Sella & Mosca and Teruzzi & Puthod to ensure and further enhance the value and tradition of the brands at both national and international level, also thanks to the agreement with N.U.O. Capital. Moreover, this transaction confirms Gruppo Campari strategy of streamlining non-core activities and increasing focus on its core spirits business. In particular, after this transaction, Gruppo Campari completes its exit from the Italian still wines business, started in 2015 with the disposal of Enrico Serafino.’.

Francesca Moretti, Chief Executive OfficerTerra Moretti DISTRIBUZIONE S.r.l: ‘Thanks to these two prestigious acquisitions we strongly emphasize our company’s strategy, a project aimed at developing and enhancing the Italian winemaking tradition at both national and international level. Sella & Mosca is an icon of Sardinia in Italy and in the world; Teruzzi & Puthod is well known for the quality of its wines and for its strong linkage with the territory of San Gimignano (Tuscany). More importantly, after this acquisition, we acquire almost 650 hectares of vineyards in two traditional areas suited for it, therefore confirming that our commitment in the wine sector starts from the territory and its identity. We are excited to become part of these two important organisations. Our objective and challenge will be to continue to invest on the acquired brands to strengthen their positioning in the international markets consistently with their tradition, and, at the same time, enhance significantly our offering in terms of both in quality and size.’.


Tommaso Paoli,Chief Executive OfficerN.U.O. Capital:‘We are very satisfied about this first investment in Italy, along with the Moretti family. We are confident to contribute positively, also leveraging our privileged access to the Asian markets, to the success of an Italian excellence, which is recognized at a worldwide level.’.


Mediobanca S.p.A. acted as financial advisors to Gruppo Campari on this transaction. Clifford Chance acted as legal advisors.

Publishing date: 
25 Nov 2016
Last updated Nov 25 2016