Gruppo Campari sells Carolans and Irish Mist brands for USD 165.0 million to Heaven Hill Brands

Gruppo Campari sells Carolans and Irish Mist brands for USD 165.0 million
to Heaven Hill Brands

 Gruppo Campari announced that it has reached an agreement to sell the Carolans and Irish Mist brands to Heaven Hill Brands via the sale of 100% of the share capital of TJ Carolan & Son Ltd., a wholly owned subsidiary.

The enterprise value is USD 165.0 million (€ 141.7 million at the current exchange rate) on cash free/debt free basis,subject to the customary price adjustment mechanisms. The sold business consists of the Carolans Irish Cream and Irish Mist (Irish Mist Liqueur and Irish Mist Whiskey) trademarks, as well as inventory and production assets.

In the fiscal year ended 31 December 2016 Carolans and Irish Mist achieved total net sales of € 34.0 million and CAAP (Contribution after A&P) of € 16.3 million. The brands’ sales represented approximately 2% of Gruppo Campari net sales in FY2016. The United States is the brands’ core market, accounting for 70% of the FY2016 net sales. The overall deal consideration corresponds to a CAAP multiple of approx. 9 times.

The closing date of the transaction is expected to be August 1st, 2017.

As part of the transaction and effective from closing, Gruppo Campari and Heaven Hill Brands will enter into a multi-year exclusive distribution agreement, under which Gruppo Campari will continue to distribute the Carolans and Irish Mist brands in the international markets outside the United States.

Carolans and Irish Mist were acquired by Gruppo Campari in 2010 as part of a larger portfolio which also included Frangelico, the key acquisition target. Carolans is the second-largest selling Irish cream whiskey liqueur world-wide. The product is produced in Ireland from the finest Irish ingredients including fresh cream, honey and Irish whiskey. Irish Mist Liqueur, the first liqueur to be produced in Ireland, is a blend of Irish whiskey, honey and natural aromatic spices.

Heaven Hill Brands is America’s largest independent family-owned and operated distilledspirits company and is headquartered in Bardstown, Kentucky. The company is the overall sixth-largest supplier in the U.S. and has produced and ages the second-largest inventory of Bourbon in the world. Heaven Hill Brands’ portfolio is consistently recognized for its stable of industry-leading brands and ongoing innovation.

Bob Kunze-Concewitz, Chief Executive Officer-Gruppo Campari: ‘The sale of Carolans and Irish Mist is the largest disposal ever completed by the Group. We are very pleased to sign this transaction with Heaven Hill, a prominent spirits company in the US and a perfect fit for Carolans and Irish Mist.With this transaction, we continue to streamline our non-strategic portfolio and further increase our focus on our priority spirit brands, particularly in our largest and core US market. Moreover, thanks to this disposal, we can further accelerate in the reduction of our financial indebtedness. Since the beginning of 2016 we have divested non-strategic assets for a total value of approximately € 260 million.

Max L. Shapira, President-Heaven Hill Brands: ‘We are delighted to have worked with Gruppo Campari on this acquisition. Carolans and Irish Mist are great historic brands that are highly complementary to our broad portfolio of leading brands. We look forward to building on the strong success these brands have achieved both in the US and around the world.’

Publishing date: 
24 Jul 2017
Last updated Jul 24 2017