Gruppo Campari contributes unique piece of its art history to gala event and benefit auction organized by amfAR
Milan , October 2008– On October 24, 2008 Gruppo Campari contributed a unique piece of its art history to the Gala event and benefit auction organized by amfAR (American Foundation for AIDS Research) held at Galleria Borghese in Rome. Gruppo Campari was a co-sponsor and the sole beverage provider of the black-tie gala and auction.
Throughout the event celebrities and VIP guests such as Alan Cumming, Matthew Modine, Mena Suvari, Eva Green, Lapo Elkann, Silvio Muccino, Dean and Dan from Dsquared2 and Maria Grazia Cucinotta, mingled and sipped beverages from Campari’s extensive portfolio. The culminating point of the evening was, of course, the benefit auction.
The “Spiritello” (1921) by Leonetto Cappiello (Livorno, 1875 – Cannes 1942), was in the limelight during the auction, starting at a bidding price of € 5,000. The auction was conducted by Simon de Pury, along with Alan Cumming, Dean and Dan Caten, founders of the Dsquared2 fashion house, and Yvonne Sciò. A bidding competition ensued between a mysterious business man and Dean and Dan. The latter became proud new owners of the Spiritello, which sold for the price of € 27,000 (approx. US$ 34,000).
As one of the most popular expressions of Campari communication and one of the most significant in the history of Italian advertising of the early 1900s, the “Spiritello” consists of a print lithograph, measuring 140 cm by 200 cm. It was created with thick lithograph pencil, on a plate of granite zinc.
Bob Kunze-Concewitz, the CEO of Gruppo Campari expressed “I’m very pleased with our contribution to this worthy cause, and that our Spiritello went to Dean and Dan, who are true art connoisseurs”.
For high definition images of the gala event and auction, please visit:
Gruppo Campari is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the US, Germany and Switzerland. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment stand out internationally renowned brands, such as Campari, SKYY Vodka and Cynar together with leading local brands, such as Aperol, Cabo Wabo, CampariSoda, Glen Grant, Ouzo 12, Zedda Piras, X-Rated and the Brazilian brands Dreher, Old Eight, Drury’s. In the wine segment together with Cinzano, known world-wide, are Liebfraumilch, Mondoro, Riccadonna, Sella & Mosca and Teruzzi & Puthod all respected wines in their category. In the soft drinks segment are Crodino, Lemonsoda and its respective line extension dominating the Italian market. The Group has over 1,500 employees. The shares of the parent company, Davide Campari-Milano, are listed on the Italian Stock Exchange. For further information www.camparigroup.com.