Davide Campari-Milano S.p.A. successfully placed € 400 million unrated bond issue on the Euro market

  • The bond issue, for a notional amount of € 400 million, has a 7 year maturity and pays a fixed annual coupon of 4.5%. The issue price is 99.068%, corresponding to an effective gross yield to maturity of 4.659%
  • The bond raised total orders in excess of € 4.8 billion and was 12 times over-subscribed
  • Market response was very positive among institutional investors, both in Italy and the international markets
  • A successful return to the unrated Eurobond market which enables Gruppo Campari to finance the recently announced Lascelles deMercado acquisition and to substantially lengthen its overall debt maturity profile

Milan, 18 October 2012 – Gruppo Campari today successfully completed the placement of an unrated seven-year Eurobond issuetargeted at institutional investors. The offering is of € 400 million in principal amount and pays a fixed annual coupon of 4.5%; the issue price is 99.068% corresponding to an effective gross yield to maturity of 4.659%. The notes are due on 25 October 2019and will be issued with denominations of € 100,000 and integral multiples of € 1,000 up to and including € 199,000. Application will be made for the notes to be admitted for trading on the regulated market of the Luxembourg Stock Exchange. Settlement is expected on 25 October 2012. This is the Campari Group’s second bond issue on the Euromarket, further to its inaugural € 350 million unrated seven-year Eurobond paying a fixed annual coupon of 5.375% issued in 2009.

Bob Kunze-Concewitz, Chief Executive Officer: ‘The transaction has been very successful both in Italy and the international markets. The bond issue was very well received by investors, reflecting Gruppo Campari’s excellent global brand recognition and reputation in the capital markets. With this transaction, Gruppo Campari successfully returns to the unrated Euro market, at even more favourable conditions after its debut issue completed in 2009.’.

The order book was closed after raising a total demand of € 4.8 billion, corresponding to an over-subscription of 12 times the issue size. As a result of the strong interest from investors, the initial offer of € 350 million was increased to € 400 million.

With regard to distribution, Gruppo Campari's transaction attracted a geographically well diversified base of European high quality investors. The bonds were allocated to investors mostly based in United KingdomItalyGermanyFrance and Switzerland.

The proceeds of the issue of the notes will be used by the issuer to finance the acquisition of Lascelles deMercado, announced on 3 September 2012, and for general corporate purposes.

On the back of the successful Eurobond issue, the available bridge loan (credit facilities) for the Lascelles deMercado acquisition will be cancelled and will not be drawn down.

Banca IMIBank of America Merrill Lynch and Deutsche Bank are acting as Joint Lead Managers and bookrunners for the offer of the Notes.

Allen & Overy Studio Legale Associato acted as legal advisors to Campari and Clifford Chance Studio Legale Associato acted as legal advisors to the Joint Lead Managers on this transaction.


The Notes will only be offered and sold outside the United States to institutional investors that are non-U.S. persons under Regulation S and have not been and will not be registered under the U.S. Securities Act of 1933, as amended (the Securities Act), or any other securities laws. The Notes may not be offered or sold in the United States absent registration or an applicable exemption from registration requirements. This press release shall not constitute an offer to sell or an offer of financial products, nor shall there be any sale of these Notes in any state or jurisdiction in which such an offer or sale would be unlawful. No action has been or will be taken to permit a public offering of the notes in any jurisdiction.

This press release is not an offer of securities for sale or an offer of financial products in the United States or any other jurisdiction. The securities of the Issuer may not be offered or sold in the United States or to or for the account or benefit of U.S. persons (as such term is defined in Regulation S under the Securities Act) unless registered under the Securities Act or pursuant to an exemption from such registration. Any offer of securities will be made by means of a prospectus that will contain detailed information about, inter alia, the Issuer and its management.

The offering of the Notes has not been cleared by the Commissione Nazionale per le Societá e la Borsa (CONSOB), pursuant to Italian securities legislation. Accordingly, the Notes have not been and will not be offered, sold or delivered in Italy in a public offering ("offerta al pubblico") except in circumstances which are exempted from the rules on public offerings pursuant to Italian applicable laws and regulations, and the Notes may only be offered, sold or delivered in Italy in compliance with all Italian applicable laws and regulations.

This press release is directed only (i) at persons who are outside the United Kingdom, (ii) to investment professionals falling within Article 19(5) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005, as amended or (ii) at persons falling within Article 49(2) (a) to (d) (‘high net worth companies, unincorporated associations, etc.’) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005, as amended (all such persons together being referred to as ’relevant persons‘). This press release must not be acted on or relied on by persons who are not relevant persons. Any investment activity to which this press release relates is reserved for relevant persons only and may only be engaged in by relevant persons.


Publishing date: 
18 Oct 2012
Last updated May 06 2013