Campari launches 2005 Calendar by Giovanni Gastel
For the sixth consecutive year and after collaborating with photographers of world-wide acclaim, Campari has entrusted to Gastel the coming twelve months dedicated to passion, the fil rouge that distinguishes the number one red Italian spirit in over 190 Countries.
Once again palpable sensuality is the key feature, thanks to Gastel’s unmistakable and sophisticated art and creativity, playing with the viewer by drawing parallels between the images of the beautiful Elena Rosenkova and the bottle of Campari, which ironically comes to life by following the movements of the model each month.
The characteristic element is the presence of the distinctive red of Campari within the photographs. In fact, it is from 2000 that Campari has continued to develop this sophisticated language, style, modernity and fashion, without ever falling into the banal or vulgar.
For more than 20 years Giovanni Gastel has collaborated with major fashion magazines and is one of the main players in the advertising world. He divides his time between Milan and Paris, and there have been three volumes of his work published so far: “Gastel per donna” (Gastel for woman), “I gioielli della fantasia” (The jewels of fantasy) and the Gastel Catalogue.
Elena Rosenkova (179 cm of beauty for 83-61-90) was born in Murmansk, in the north of Russia, and now sashays down catwalks all around the world. With glacial grey-blue eyes, she has lived in Paris for the last 5 years and has already been one of the subjects for Campari’s international print campaign in 2003.
Campari, together with the artistry of Gastel and the beauty of Rosenkova, once again has another year of pure passion ahead.