Campari Group enters into exclusive negotiations for the acquisition of French rhums Trois Rivières and La Mauny

Campari Group enters into exclusive negotiations and grants a put option to Groupe Chevrillon in relation to the acquisition of French rhums Trois Rivières and La Mauny

Campari Group enters into exclusive negotiations and grants a put option to Groupe Chevrillon in relation to the acquisition of French rhums Trois Rivières and La Mauny

 

Milan, July 20th, 2019-Davide Campari-Milano S.p.A. announced today that it has entered into exclusive negotiations with Compagnie Financière Chevrillon and a group of minority shareholders (the ‘Sellers’), and granted thereto in such context a put option, with a view to acquire the French company Rhumantilles SAS, owner of 96.5% of the Martinique based company Bellonnie & Bourdillon Successeurs.

An iconic ‘Rhum Agricole’ producer with secular know-how rooted in craftsmanship and French Caribbean tradition, Bellonnie & Bourdillon Successeurs is the owner of Trois Rivières and Maison La Mauny, strategic premium brands with a strong presence in France and potential for international growth, as well as Duquesne, a brand designed for the local market.

Trois Rivières, Maison La Mauny and Duquesne obtained the Appellation d’Origine Controlée ‘Rhum Agricole de la Martinique’ certification, defining production standards and product designation, globally recognized as synonymous with high quality and link to the territory. Rhum Agricole, inside the overall rum category, is the only segment claiming such a high-level regulation behind the production process, which provides significant barrier to entry for potential competitors.

The reported Net Sales value of the Target in 2018 was €24.1 million.

The projected transaction scope includes the brands, the land holdings, the related distilleries and visitor centers as well as a high-quality aged rum inventory.

With this contemplated acquisition Campari Group will have an opportunity to add prestigious Rhum agricole brands to its offering and enhance its exposure to rum, a premiumising category currently at the heart of the mixology trend and growing cocktail culture.

Moreover, France is poised to become one of the Group’s strategic markets and with this acquisition Campari Group has the opportunity to add significant critical mass in this market.

Upon the hopefully positive conclusion of the negotiations, Campari Group will communicate thereupon and provide the key financial terms of the transaction.

 

Publishing date: 
20 Jul 2019
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Last updated Jul 22 2019