The Campari Group add Midori to ist super-premium & luxury portfolio in United States
Skyy Spirits, LLC, a subsidiary of Gruppo Campari, is pleased to announce the January 1, 2006 appointment of exclusive US distribution rights for Midori Melon Liqueur, ZEN Green Tea Liqueur, Yamazaki Single Malt Whisky and Akadama Plum Wine from Suntory International Corp. subsidiary of Suntory Ltd. based in Osaka, Japan. The awarded brands sell in excess of 150,000 nine-liter cases in the US offering long term growth potential for Skyy Spitits, LLC and its stakeholders. Midori, a proprietary premium melon liqueur, accounts for about 90 percent of the volume.
Gerard Ruvo, president and CEO of Skyy Spirits stated: “This is an exciting distribution agreement and groundbreaking year for Skyy Spirits strategically adding proprietary brands to our super-premium and luxury portfolio. We look forward to our partnership with Suntory”.
Mr. Gensei Murakami, president and CEO of Suntory International Corporation stated, “We look forward to our partnership with Skyy Spirits. We are confident our collective marketing communications efforts will enhance the presence of Suntory products in the US market, notably Midori Melon Liqueur and our new product, ZEN Green Tea Liqueur”.
The distribution deal is in line with the Group’s strategy of adding high-quality brands to its super-premium and luxury portfolio through strategic partnerships, alliances, and joint ventures with companies that believe in the brands’ long term value development. In particular in the US, the Campari Group through its subsidiary Skyy Spirits has successfully added distribution agreements with Berry Brothers & Rudd (Cutty Sark & The Glenrothes), Jose Cuervo International (1800 & Gran Centenario tequilas), Ron Matusalem & Company (Matusalem Rums), Reformed Spirits (Martin Miller’s) and last week C&C International (Carolans Irish Cream, Tullamore Dew Irish Whiskey) to date.