Comunicati 2002

SKYY Vodka premiata con l'"Hot brand" award per il settimo anno consecutivo (Documento disponibile solo in inglese)

San Francisco, CA, March 1, 2002— SKYY Vodka was today named recipient of the ‘Hot Brand’ Award in the spirit category for the 7th consecutive year by Impact Magazine. President and CEO, Anthony Foglio of Skyy Spirits, will accept the award at the 59th Annual Wine and Spirits Wholesaler Association Convention in San Diego on April 4.

“It is always an honor for us to receive industry recognition for our efforts and 2001 was an exciting year for SKYY Spirits as our portfolio and brands continue to grow. We hope it’s a reflection of our ability to deliver a dependably pure product with leading-edge marketing support,” said Anthony Foglio, president and CEO, Skyy Spirits.
 
The Impact ‘Hot Brand’ Award seeks to recognize brands and companies over 200,000 (9 liter) case equivalent depletions in the spirits categories, as well as beer and wine, exemplifying a high growth pattern with one of three specific criteria:
  · At least 20% growth from 2000-2001
  · Double digit growth over the past three years
  · Or a new brand that performed so well in 2001 they merit ‘Hot Brand’ status.
 
For the past eight years, SKYY has experienced double-digit growth and is the second largest superpremium vodka brand in the United States. In 2002, SKYY in partnership with Miller Brewing Company announced the introduction of SKYY Blue, a flavored malt alcohol beverage hitting retail shelves in March. SKYY Blue will be backed by $42 million dollars in marketing support increasing SKYY-trademarked expenditures by over 100%.

“SKYY is very excited about receiving the award and looks forward to continued growth on all SKYY brands,” added vice president marketing Teresa Zepeda. SKYY is one of only three spirits brands, which has merited seven-year consecutive ‘Hot Spirit Brand’ status.

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