SKYY® VODKA SETS SAIL AS OFFICIAL SPONSOR AND EXCLUSIVE VODKA SUPPLIER OF EMIRATES TEAM NEW ZEALAND'S CHALLENGE FOR THE 34th AMERICA'S CUP
NAPLES, ITALY (April 11, 2012) – Davide Campari-Milano S.p.A. (Reuters CPRI.MI - Bloomberg CPR IM), and its affiliates, Gruppo Campari, announced today that its flagship vodka brand, SKYY® Vodka, will serve as an official sponsor and the exclusive vodka supplier of Emirates Team New Zealand’schallenge for the 34th America’s Cup. SKYY Vodka, the super-premium vodka in the iconic cobalt blue bottle, will be served at Emirates Team New Zealand events, as well as hosting hospitality opportunities at race locations around the world and chances to ride on the Emirates Team New Zealand catamarans during the adrenaline-fueled races in Italy, the US, and other international locations to be announced.
The America’s Cup, the ultimate team sport, combines cutting edge technology with true glitz and glamour and is considered “The Greatest Show on Water.” SKYY Vodka will be participating in all the action in conjunction with Emirates Team New Zealand, not only with SKYY logos on the boats, but through exciting activities off the water for both consumers and spirits industry representatives to enjoy.
“The America’s Cup is one of the most exciting and most followed sporting events in the world and we couldn’t be more pleased to be involved in it with SKYY Vodka,” said Andrea Conzonato, Chief Marketing Officer, Gruppo Campari. “Partnering with Emirates Team New Zealand as they challenge for the trophy will give SKYY Vodka an amazing opportunity to reach a massive global audience in an exciting, yet glamorous way.”
Twice winner of the America’s Cup, Emirates Team New Zealand are considered among the top challengers for the cup. The competition combines exciting new boats, a new racing format, and television and web coverage that will take the viewer into the racing as never before.
The 34th America's Cup consists of three stages of which SKYY Vodka will be participating in conjunction with Emirates Team New Zealand: the America's Cup World Series, the Louis Vuitton Cup, the America's Cup Challenger Series, and the America's Cup Finals. The series kicks off in Naples, Italy, on April 7, 2012 and concludes with the America’s Cup Finals in San Francisco, CA, in September 2013, the first time the finals have been held in the US in 18 years.