Passionate about music?

London 8 March: ‘MTV Recommends’ - for anyone that is passionate about music - is set to hit Europe from mid-March 2004. Showcasing the artists that MTV truly believes in, MTV Recommends will be the definitive guide to credible music in 2004, offering sneak previews of new material by some of the world’s most inspiring artists including N*E*R*D, alter egos of revolutionary production tandem The Neptunes; triple platinum selling dynamic duo Outkast and French pop-rock band Phoenix. Sponsored by Campari, ‘MTV Recommends’ will treat music lovers to an exclusive look at new releases, celebrity interviews and live performances whilst giving the inside track on the crème of established and up and coming artists. The fast paced, boldly styled, sans presenter series will take the form of 2-3 minute scheduled vignettes and will be aired weekly across MTV Networks Europe’s 117 million homes. ‘MTV Recommends’ is also set to take to some of the hottest bars in Europe via Campari’s search for ‘Europe’s Best Bar’. Promoted by Campari & MTV on-air and online and in bars across Europe, the competition will task MTV’s style-leading audience and consumers to nominate their favourite bars. MTV will then hold a party in a selection of the most popular bars whilst giving the MTV audience a chance to win VIP tickets to a glittering ‘MTV Recommends’ party to be hosted in the bar hailed ‘Europe’s Best Bar’. A dedicated ‘MTV Recommends’ microsite across MTV’s network of 10 European websites will also profile the wealth of artists featured on-air alongside downloadable wallpaper, screensavers and Campari cocktail recipes.

Publishing date: 
08 Mar 2004
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Last updated May 28 2013