Campari Group
Distribution
Last update: 07/06/2012
Depending on the size and economies of scale, distribution may
be carried out by internal network, external network or through
joint-ventures.
Direct distribution
Gruppo Campari has its own distribution network in Italy, Austria,
Belgium, Germany, Luxembourg, Switzerland, Russia, Ukraine, US,
Argentina, Brazil, Mexico, China and Australia. These subsidiaries
manage the Group's own brands and distribute a number of other
leading brands under licence.
Coordinated distribution in the rest of the world - Campari
International
In over 180 other countries Gruppo Campari co-ordinates marketing
and distribution through Campari International S.A.M. This allows
marketing strategies to be closely coordinated, ensuring a
consistent global image capable of conveying the brands' strengths,
dynamism and prestige.