WHO WE ARE

Gruppo Campari is a major player in the global branded beverage industry, with a portfolio of over 50 premium and super premium brands marketed and distributed in over 190 countries worldwide.

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WORLDWIDE PRESENCE

 

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Explore Gruppo Campari's worldwide presence.

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GROWTH STRATEGY 

Gruppo Campari’s growth strategy aims to combine organic growth through strong brand building with shareholder value enhancing acquisitions. Spirits are the company’s core business and where it focuses its acquisition efforts. The group’s strategic thinking is driven by the desire to reach or enhance critical mass in key geographic markets.

  • ORGANIC GROWTH

    • Drive faster growth of key international and regional brands with best – in – class marketing and innovation.
    • Generate steady growth in key local brands through periodical renewals.
    • Develope the Group’s presence in emerging markets.
    • Leverage a rigorous cost discipline so as to reinvest savings into strategic brand building.
  • EXTERNAL GROWTH

    • Seek acquisitions in markets where Gruppo Campari controls its distribution.
    • Acquire local brands with strong equity to build new distribution platforms in emerging markets.
    • Generate synergies by acquiring new agency brands.
    • Maintain financial discipline.

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CORPORATE SOCIAL RESPONSIBILITY

 

Responsible
drinking

Gruppo Campari supports a responsible consumption of alcoholic drinks and strongly condemns alcohol abuse; we are focused on making sure that our people always represent a model of responsible consumption...

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Community
 

Throughout our teams in different Countries we are committed to promote excellence, entrepreneurship and equal opportunities in different ways...


 

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Quality, health,
safety, environment

A primary and fundamental principle of Gruppo Campari is the quality & safety of our products, the health & safety of our employees and customers and the protection of the environment...

 

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OUR HISTORY

Campari was founded in 1860, when Gaspare Campari invented the bright red bitter – sweet aperitif. Through the years, the brand stood out on an international level, thanks to its global distribution development.  In the second half of Nineties, the beverage industry has been characterized by a strong M&A’s trend which led to the creation of corporates with global dimensions and remarkable portfolio’s articulations.Therefore Campari chooses to expand not only via organic growth but also via external growth, turning from a single – brand company to a multinational company with a solid portfolio, well – endowed and orientated towards an international expansion.