Business areas

Campari Group business is analyzed according to the following geographical areas: regions: Americas; SEMEA (Southern Europe, Middle East and Africa(1))North, Central and Eastern Europe; Asia Pacific.

Campari Group has its direct distribution network in 20 countries, representing 90% of revenues: Italy, Austria, Belgium, Germany, Luxembourg, Russia, Switzerland, UK, Ukraine, Spain, South Africa regarding Europe and Africa; Jamaica, Mexico, United States, Argentina, Brazil, Canada, Peru in the Americas; Australia and China in the Rest of the World. In the remaining markets the Group relies upon selected local distributors.

(1) Including Global Travel Retail 


Net sales breakdown by region

Year ended 31 December (€ million) Americas SEMEA North, Central and Eastern Europe Asia Pacific Total
2017 794.2 536.3 361.1 124.4 1,816.0
2016 726.3 532.8 343.9 123.5 1,726.5
2015 701.6 525.3 313.9 116.0 1,656.8
2014 613.9 505.3 332.5 108.2 1,560.0

  

 business-area_2017-en.jpg

 

Americas

NET SALES BREAKDOWN

Americas

KEY MARKETS

legenda1.png 25.5% USA

legenda2.png 4.6% Jamaica
legenda3.png 3.5% Brazil 
legenda4.png 2.8% Argentina 
legenda5.png 3.2% Canada
legenda-altri.png 4.2% Other countries

KEY BRANDS

North America & Caribbean

  • SKYY
  • Wild Turkey
  • Grand Marnier
  • Appleton Estate, J.Wray, Wray&Nephew Overproof
  • Espolón 
  • Campari
  • Aperol

South America

  • Campari
  • SKYY

 

 

 

SEMEA

NET SALES BREAKDOWN

SEMEA

MARKET

legenda1.png 21.9% Italy
legenda-altri.png 7.6% Other countries 

KEY BRANDS

  • Campari
  • Aperol
  • Campari Soda
  • Crodino

 

 
North, Central and Eastern Europe
 

NET SALES BREAKDOWN

ncee-en.jpg

KEY MARKETS

legenda1.png 8.7% Germany
legenda3.png 3.5% Russia
legenda-altri.png 7.7% Other countries

KEY BRANDS

  • Campari
  • Aperol
  • Cinzano

 

Asia Pacific

NET SALES BREAKDOWN

Asia Pacific

KEY MARKETS

legenda1.png 4.8% Australia
legenda-altri.png 2.1% Other countries

KEY BRANDS

  • Wild Turkey
  • Campari
  • SKYY

 

 

For further details regarding results and financial performances: go to Financial Highlights/Segment reporting

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Last updated Mar 28 2018