Business areas

As required by IFRS, starting from 2015, Gruppo Campari has reorganised its geographic reporting segments to reflect some recent organisational changes. The new regions are Americas; SEMEA (Southern Europe, Middle East and Africa(1))North, Central and Eastern Europe; Asia Pacific.

Gruppo Campari has its direct distribution network in 20 countries, representing 90% of revenues: Italy, Austria, Belgium, Germany, Luxembourg, Russia, Switzerland, UK, Ukraine, Spain, South Africa regarding Europe and Africa; Jamaica, Mexico, United States, Argentina, Brazil, Canada, Peru in the Americas; Australia and China in the Rest of the World. In all other markets, about 190 at worldwide level, Gruppo Campari relies upon selected local distributors.

(1) Including Global Travel Retail 


Net sales breakdown by region

Year ended 31 December (€ million) Americas SEMEA North, Central and Eastern Europe Asia Pacific Total
2016 726.3 532.8 343.9 123.5 1,726.5
2015 701.6 525.3 313.9 116.0 1,656.8
2014 613.9 505.3 332.5 108.2 1,560.0

  

 business-area.jpg

 

Americas

NET SALES BREAKDOWN

americas.jpg

KEY MARKETS

america-usa_0.png 24.8% USA

america-brasile.png 4.6% Jamaica
america-argentina.png 3.3% Brazil 
america-canada.png 2.6% Argentina 
america-messico.png 3.1% Canada
america-altripaesi.png 3.7% Other countries

KEY BRANDS

North America & Caribbean

  • SKYY
  • Wild Turkey
  • Grand Marnier
  • Appleton Estate, J.Wray, Wray&Nephew Overproof
  • Espolón 
  • Campari
  • Carolans, Frangelico 

South America

  • Campari
  • SKYY

 

 

 

SEMEA

NET SALES BREAKDOWN

semea.jpg

MARKET

america-messico.png 23.6% Italy
america-altripaesi.png 7.3% Other countries 

KEY BRANDS

  • Campari
  • Aperol
  • Campari Soda
  • Crodino

 

 
North, Central and Eastern Europe
 

NET SALES BREAKDOWN

ncee.jpg

KEY MARKETS

restofeurope-germania.png 10.2% Germany
restofeurope-russia.png 2.2% Russia
restofeurope-altripaesi.png 7.6% Other countries

KEY BRANDS

  • Campari
  • Aperol
  • Cinzano

 

Asia Pacific

NET SALES BREAKDOWN

asia.jpg

KEY MARKETS

gtr-australia.png 5.0% Australia
gtr-altripaesi.png 2.2% Other countries

KEY BRANDS

  • Wild Turkey
  • Campari
  • SKYY

 

 

For further details regarding results and financial performances: go to Financial Highlights/Segment reporting

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Last updated Apr 26 2017