Strategy

Last update: 01/03/2010

Gruppo Campari has constantly increased its turnover in the pastyears.We have achieved this result by:

• Focusing on brand building and organic growth objectives
• A series of strategic acquisitions backed by a solid financial position
• Focusing on cost optimisation and efficiencies

Strategic Objectives

Our 5 main strategic objectives:

• Strong investments in our brands
• Pursuing premiumisation of our brand portfolio
• Reinforce positions in key local markets
• Strategic acquisitions & distribution agreements while maintaining a solid financial position
• Maintain a business mix that is well balanced in geographical and segment terms

International and Regional Brands

Our International brands are distributed worldwide, together with our regional brands they represent one of our core strengths.

• International Brands
  Campari
  SKYY Vodka
  Cinzano
  Wild Turkey
  
• Regional Brands
  Aperol
  Cynar
  Glen Grant
  Cabo Waboo
  X-Rated
  Ouzo 12
  Mondoro
  Riccadonna
  Sella&Mosca

Local Market Leaders
At Gruppo Campari we recognize the importance of being close to our consumers through the products they have come to love and are part of their culture. Our portfolio of premium regional market leading brands strengthens and reinforces our presence in key markets.

• Local Market
  CampariSoda
  Crodino
  Aperol Soda
  Zedda Piras
  Biancosarti
  Lemonsoda
  Dreher
  Old Eight
  Drury's
  Liebfraumilch
  Gregson's
  Odessa