Profile

Last update: 07/07/2008

Gruppo Campari has grown to become one of the most significant groups in the global beverage industry, and is currently ranked 6^th. From its inception in 1860, it has developed a presence in 190 countries, with market leadership in Italy and Brazil, and a first-rate presence in the US, Germany, and Switzerland.

The group boasts a rich portfolio, with more than 40 brands, sub-divided into three segments: spirits, wines, and soft drinks.

In the spirits segment stand out internationally renowned brands such as Campari, SKYY Vodka and Cynar, as well as its leading local market brands including Aperol, Cabo Wabo, CampariSoda, GlenGrant, Ouzo 12, Zedda Piras, X-Rated, and the Brazilian labels: Dreher, Old Eight and Drury’s. In the wine segment along with Cinzano, known world-wide, are Liebfraumilch, Mondoro, Riccadonna, Sella & Mosca and Teruzzi & Puthod all respected wines in their category. Finally, the soft drinks segment is composed of brands such as Crodino and Lemonsoda (with its relative brand extensions), which are strongly-positioned on the Italian market.

Production is concentrated in eight plants: four of which are located in Italy, two in Brazil, one in France, and one in Greece. Gruppo Campari also possesses wineries in Italy (Sella&Mosca and Teruzzi&Puthod), France (Chateau Lamargue), and China (Catai). It is also the proud owner of the Glen Grant distillery located in Scotland.

Though company headquarters is situated in Milan, the Group’s presence is made global as a result of its internationally-located business units. Gruppo Campari has distribution channels in Austria, Brazil, Germany, Italy, the US, and Switzerland. In addition, it has joint ventures in Holland and Belgium, as well as third-party distributors in over 180 other markets worldwide.

Gruppo Campari has constantly increased its net sales over the years as a result of its focus on brand building, organic growth, and external growth through a series of strategic acquisitions supported by a solid financial position.

The consolidated net income of Gruppo Campari in 2007 was € 957.5 million.

The company employs over 1,600 people. The shares of the parent company Davide Campari-Milano S.p.A. are listed on the Italian Stock Exchange.

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