Gruppo Campari's history

Last update: 08/08/2008

Gruppo Campari – International Brands History

Gruppo Campari traces its beginnings back to 1860, with the birth of its flagship brand and signature, red aperitif beverage- Campari. Throughout the years, the brand has become internationally diffuse with the growth of its global distribution. As a result of industry consolidation in the 1990s, Gruppo Campari chose a route of international growth by way of acquisition. It has since procured several successful brands including the historic Cinzano, whose début was made in 1757; the revolutionary SKYY Vodka, a US market sensation; and Aperol- a fresh Italian legend whose popularity is constantly increasing. The past 12 years have consisted not only of several strategic acquisitions but also of many distribution contracts that enabled Gruppo Campari’s continued organic as well as external growth and its entry into various country markets and product segments. To further explore Gruppo Campari’s significant milestones please refer to the timeline of its history.

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