- BE HUMBLE AND HUNGRy
Humble and Hungry means to get out of our comfort zones and never be satisfied with what we have achieved, be open to change, learn from our mistakes, remediate our shortcomings and keep on doing the good things we are doing but do them better, bigger and more consistently.
- RESPECT OTHERS AND THE PLANET
Campari Group has always been adherent to responsible and sustainable behaviors, which it considers of fundamental importance for the company growth. Sustainability, as expressed in various business activities, is already part of our DNA. The path we have followed over the last few years has allowed us to achieve a greater level of maturity and awareness of the fundamental role the world of business can, and must, play in society.
- BE PASSIONATE ABOUT EVERYTHING WE DO
Passion is a defining trait of our beliefs and actions. We are passionate about our industry, our jobs and building our Brands. We are passionate team players and will go the extra mile to ensure that our customers and consumers have very positive experiences with our Brands, everyday.
- KEEP IT SIMPLE AND DO MORE WITH LESS
We eschew bureaucracy and strongly believe in a practical approach to problem solving. Simplicity is at the heart of our actions and our unique structure enables us to take decisions as close to the customer and consumer as possible whilst benefiting from synergies and know how throughout the group.
- EMBRACE THE CHALLENGE AND DRIVE THE CHANGE
We are a rapidly evolving and changing company, operating in a very volatile world and highly dynamic competitive scenario. In this scenario, every day new challenges and new opportunities emerge. In such an environment, all the Camparista can contribute to Campari success embracing the challenges and driving the changes. Remaining in one’s comfort zone and defending the status quo for the sake of preserving the status quo is not an option.
- BUILD MORE VALUE TOGETHER
We need to avoid silos and move in the same direction, better synchronizing the capabilities and efforts in order to further accelerate our growth and optimize our costs. The only way to unlock the potential of our organization is through a more synchronized way of doing business and focus on priorities. All Camparistas can play a key role in building iconic brands and superior financial results, acting consistently to our values and behaviors, going beyond any barrier.