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Mirto Zedda Piras, traditional Sardinian
spirit, originates from the small red berries (Red Myrtle)
and the leaves (White Myrtle) of the Myrtle plant (Myrtus
Communis). Extremely popular in Sardinia, it
is served as an after-dinner
drink. Its particular aroma makes it a
distinctive spirit and its unmistakable
perfume is appreciated by the most demanding
consumers.
Zedda Piras range is completed by Filu e
Ferru, a grappa distinguished for its vigour
(42%), diluted by the light characteristic aroma
of wild fennel seeds, and Ramo dOro,
obtained by the infusion of lemon
peel cultivated respecting the natural life of the plant,
and following an antique recipe that Zedda Piras has maintained
unaltered through the years.
The history of Zedda Piras is tightly bound to its land of origin, Sardinia. It all began in 1854 in Cagliari from the initiative of Francesco Zedda: initially focused on wines, the company soon enlarged its offer with distillates, spirits and liquors, which quickly became the heart of the business. In 1994 Zedda Piras became part of Sella&Mosca which was later acquired by Gruppo Campari. At the end of the 90s the company adopted innovative working technologies without modifying the traditional production process.
Zedda Piras is distributed across Europe.
Top three markets:
Italy
U.K.
Benelux
The name Filu e Ferru comes from the first years of the Kingdom of Italy, to avoid confiscation of bootleg distillates by the law, people hid bottles of grappa underground and attached an iron wire (filo di ferro) to be able to find them again.
Mirto di Sardegna Zedda Piras is best served ice cold. It is a pleasant and refreshing digestive after every meal.

Enjoy our brands responsibly
© Davide Campari-Milano S.p.A. 2009 - Sesto San Giovanni Via Franco Sacchetti 20 -
VATIN: IT06672120158 - Business Register 06672120158 - Capital Stock E. 29.040.000
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