Diesus
The bitter of the monks
Diesus is the bitter of the monks. It is distinctive due to
theshape of its bottle and also for its traditional bitter flavour.
It is typical of the liquors historically produced in the convents,
a traditional bitter that is made from the infusion in prestigious
wine of aromatic herbs such as china, gentian and thyme.
Diesus has been around since the ‘60s and has always been a
product of strength for Barbero 1891; the company that began at the
end of the 1800s in lower Piedmont and was acquired by Gruppo
Campari at the end of 2003. "The Bitter of the Monks" is one of the
first advertising claims and became universally known throughout
Italy after the war.
The Diesus main market is Italy.
