Cynar is an artichoke based bittersweet liqueur known for its versatility and distinctive flavour; its taste is enriched by an infusion of 13 herbs and plants. The name of the drink derives from Cynar scolymus, the botanical name for artichoke, as artichoke leaves lend the distinctive flavour.
The secret recipe, which has remained the same since its creation, is based on some of the natural substances found in the artichokes, including ‘cynarine’.
Created by Angelo Dalle Molle, a Venetian entrepreneur and philanthropist, Cynar was launched in Italy in 1952. Since then, the brand has grown and is now distributed internationally.
Cynar became popular in Italy thanks to the first ads (during the Italian “Carosello”) performed by the famous actor, Ernesto Calindri and the claim “Cynar, against the attrition of modern life”.
Thanks to its refreshing and herbal bittersweet features and its moderate abv (16,5%), Cynar is an ideal pre or post dinner drink, and a bartender favorite to create “pungent” and original cocktails.
Cynar is distributed internationally, its main markets are:
Like its older sibling, Cynar 70 Proof is crafted from the same secret recipe of 13 infused herbs and plants.
The liqueur carries distinctive herbal notes married with hints of dried fruit and rounded by caramel smoothness. The result is a pleasant surprisingly rounded taste and smooth complex bittersweet notes.
The rich and distinctive taste and the velvet texture make Cynar 70 proof perfect to be enjoyed as a shot or sipped as a premium brown spirit, or as the protagonist in sophisticated cocktails.
This higher proof spin on the classic artichoke liqueur with its unique, bold and premium image arrives as the newest entrant among premium spirits.